It happened. You finally got your hands on the best natural-looking mascara all the top influencers are raving about.
But halfway through the day, you have raccoon eyes and your eyelashes are clinging together for dear life — not a pretty look. Apparently, your favorite beauty gurus have a different definition of "natural" than you do.
So what's the solution?
While many mascaras on the market aim to deliver the most dramatic results possible, there are plenty of great natural-looking formulas out there as well. You just need to find them.
But truth be told, trying to find the best natural-looking mascara that's both affordable and actually works is a lot harder than it sounds! In the end, there's a pretty high chance you'll spend a lot of cash before you find one that works for you. Bummer!
On the other hand, what if there was a way to avoid all the hassle and save some money along the way? Well, our list of the best natural-looking mascara formulas is here to help.
Dress Your Eyelashes as You Would Your Body
Contrary to popular belief, you don't have to try dozens of mascaras before finding one that works for you. The trick is knowing what you need before investing in a single tube of mascara in the first place!
Are you looking for volume, curls, thickness, definition, or all of the above? Your answer to this question will point you in the right direction and improve your chances of finding the best natural-looking mascara for your needs.
So what should you look for in your next mascara purchase?
Wand or formula?
If you think all of the different mascara wand shapes and sizes are just part of a marketing scheme, you're in for a surprise. According to experts, you can take the same mascara and use different brushes to achieve totally different looks.
Therefore, when looking for the best natural-looking mascara, don't just focus on the formula. You should consider the type of brush, as well.
Quick pay-off or buildable results?
Mascara users fall into one of two categories:
First, there are those who don't pay too much attention and are satisfied with just a few strokes. Second, you have the perfectionists who treat mascara as an art form.
If you're someone who likes to sweep-and-go when it comes to your lashes, you should reach for a wand that can deposit a decent amount of product. This way, you can achieve your desired look with only a few strokes.
The best mascara wand for quick results is the traditional wire wand. It picks up a lot of product and even helps deposit the mascara at the base of your lashes.
You can also use a plastic wand, just make sure it has an extended core. As a rule of thumb: the flatter the center, the more product you get on the brush.
For the perfectionist, a rubber brush is the way to go. Rubber brushes have tighter spacing between the bristles, which make them the perfect choice for a dense, clump-free look.
Do you want more volume?
What if you dream of thick lashes? Again, this boils down to the type of brush you choose.
If you want larger-than-life volume, you need to opt for a plastic bristle brush or twisted wire brush. Remember, the fluffier and fatter the brush, the more volume you can achieve.
What about definition and curl?
Sometimes you just want a simple look with tons of definition. If that's the case, a comb or small brush are the best tools.
Plastic and rubber brushes work perfectly. Just make sure the bristles are densely spaced for the best results.
If you want a winged lash look, always opt for a brush that mimics your desired lash shape. Curved and hourglass-shaped brushes are the best for this. They'll give you lift and curl, and you can rest assured every lash will get some TLC for that wide-awake look.
For those who want it all
Why settle for volume or definition alone when you can have the whole shebang? If you want it all, the best method is to layer your mascaras.
This process involves layering two or more types of mascara with different formulas and brushes.
For instance, if you want volume and curl, you can start with a volumizing formula and then apply a second coat with a curved brush for a curling effect. However, this technique can take some trial-and-error, so don't give up if your first try is a dud.
Our Selection Process
We traversed the beauty landscape in search of the best natural-looking mascara formulas. We focused on finding mascaras that are not only affordable, but that also deliver your desired look without clumping or flaking.
The number of mascara formulas currently on the market is seemingly endless. But, with the help of expert and customer reviews, we've put together a list of the top eight.
The Best Natural-Looking Mascara for the Money
Whether you're looking for volume, definition, or something that stays put all day, we're confident you'll find the best natural-looking mascara for your needs on this list.
So let's jump right in!
- GENTLE HYPOALLERGENIC FORMULA EVEN FOR THE MOST SENSITIVE EYES: The EASY ON THE EYES gentle mascara boasts a...
- ZERO CLUMPING. ZERO FLAKING. ZERO IRRITATION.: Unlike other length and volume mascaras that may cause your sensitive...
- NOURISHING FORMULA WITH NATURAL WAXES & CLAYS: Our gluten-free mascara is packed with nourishing waxes and clays to...
We all want a mascara that stays put all day long. But that's hard to achieve when the mascara irritates your eyes, and you have to rub them to ease the irritation.
When this happens, you'll find yourself having to redo your eye makeup to get rid of the smears. But who has time for that?
Even if you've already given up on mascara because of your sensitive eyes, we suggest trying Beautify Beauties Easy On The Eyes Sensitive Mascara.
This natural mascara is non-irritating and excellent for sensitive eyes. What's more, this mascara won't clump or flake, and it's a great choice if you crave voluminous lashes.
This natural-looking mascara has a customer rating of 4.3 out of 5 stars on Amazon.
Another excellent formula for sensitive eyes is Neutrogena Healthy Lengths Mascara. As the name implies, this is one of the best natural-looking mascara formulas for long lashes.
Honestly, there's a lot to love about this mascara. For starters, it's easy on the wallet. We also love that it includes olive oil and vitamin E, which nourish your lashes throughout the entire day.
- ♥ BEST NATURAL MASCARA ON THE MARKET: Silky Smooth Application | Lengthening Mascara for Longer Lashes | Grow Thicker,...
- ♥ HYPOALLERGENIC FOR SENSITIVE EYES: If MOST Mascara Irritates your Eyes Ours PROBABLY Won’t! Great for Contact...
- ♥ 100% NATURAL & NON TOXIC: All Natural | Made with Botanical Ingredients | Non GMO | Cruelty FREE | Vegan | Gluten...
If you're on the hunt for the best natural-looking mascara that's also vegan, Skin2Spirit NaturLash Mineral Mascara should be at the top of your list.
One of the things we love about this mascara is that it's non-irritating, which means you don't have to worry about tearing up throughout the day. It also offers a smudge-resistant formula, so you can keep your lashes looking fresh and natural all day.
And the best part? It's a multi-use product.
You can use this product as a mascara and a liquid eyeliner. All you have to do is dip an eyeliner brush into the mascara and apply it as you would an eyeliner. Now that's a good value for your money!
- THE SECRET TO FRENCH BEAUTY. This everyday classic mascara provides DEFINED & VOLUMINOUS lashes with just one coat....
- CLUMP FREE & LIGHTWEIGHT for a soft, natural look. SMUDGE PROOF & LONG LASTING formula doesn’t flake or transfer. Say...
- EASY TO APPLY with our petite wand that coats every lash. EASY TO REMOVE with a makeup remover without damaging your...
Do you hate the heavy feeling of mascara on your lashes? If you're looking for the best natural-looking mascara that you won't even notice you're wearing, the Vivienne Sabó Cabaret Première Mascara won't disappoint.
According to buyers, one stroke of this mascara is enough to achieve a full and voluminous look. That means you won't have to pile on layers of mascara to achieve your desired look.
What's more, the mascara is non-irritating, doesn't smudge easily, and has minimal clumping. What more could you ask for?
- SHOWSTOPPING VOLUME: A breakthrough mascara that amps up your eyelashes with 20x more volume
- SAY GOODBYE TO CLUMPING: An innovative clump proof mascara formula
- THE BEST TOOL FOR THE BEST YOU: Features a clump crushing, double-sided brush with lash-loading and clump-combing zones
When it comes to this mascara, the name pretty much says it all. CoverGirl Clump Crusher Mascara certainly lives up to its name, and it's without a doubt the best natural-looking mascara for its price.
This mascara's wand was made with perfectionists in mind. The spacing between each bristle is smaller than most mascara brushes and precisely engineered to prevent clumps on your brush and lashes. The wand also features a curved brush to help lock in curl.
- ULTIMATE VOLUME & LENGTH - 3D Fiber Mascara creates length and volume like no other mascara. It's like wearing falsies...
- WHY IT'S THE BEST - At SNB we pride ourselves on producing the highest rated and most loved 3D Fiber and Gel formula in...
- WHAT IT DOES - Lash Science 3D Fiber Mascara uses tiny thickening micro fibers and a magnifying gel to give your lashes...
Falsies are fabulous, but they're not the best option when you're running late. For days when you just don't have time, Simply Naked Beauty 3D Fiber Mascara has your back.
This 3D fiber mascara gives you length and volume while maintaining the natural look of your lashes. Plus, it won't clump or smudge. The waterproof formula also means you can swim, cry, or walk in the rain without raccoon eyes.
If you want a mascara that not only makes your lashes look long but also boosts their natural growth, Vegamour VegaLASH Volumizing Mascara is here to help. This mascara features phyto-actives that nourish your lashes and promote hair growth.
It's also made with natural ingredients that are easy on the eyes and don't cause irritation. Customers say it doesn't clump up, it doesn't smudge, and it feels very light on the lashes.
However, this mascara costs a bit more than some of the other best natural-looking mascara formulas out there. But if you can afford to splurge, it's worth it.
Say "Goodbye" to Raccoon Eyes
Finding the best natural-looking mascara doesn't have to be rocket science. Makeup should be fun and help you feel and look your best.
If you're sick and tired of dealing with clumps and smudges, it's time to trade your mascara for one that works. We're confident the products on our list won't disappoint, so take your pick!
Have you used any of the mascaras on this list? Did they work for you? Let us know your experience in the comments below!
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