Makeup is exciting. You get to experiment with different looks and increase your confidence at the same time. But that confidence drops when you realize just how many chemicals are in some of the best makeup brands.
So are those brands really the best makeup brands?
We looked at some popular makeup brands as well as some other brands that prefer natural ingredients. Because really, the best makeup brands should care more about the products they make than the profits those products get.
Best Makeup Brands FAQs
When shopping for makeup, you have a lot of options. From pharmacies to full makeup stores, the makeup world is filled with different brands. The number of choices can make it hard to find the best makeup brands.
Before we begin, let's look at some common questions surrounding makeup and makeup brands.
What Is A Makeup Brand?
What Makes One Makeup Brand Better Than Another?
Are Natural Makeup Brands Always The Best?
Should You Use Products From One Makeup Brand?
How Do You Choose Which Makeup Brands To Use?
Where Can You Buy Makeup?
How Much Does It Cost?
How We Reviewed
To find the best makeup brands on the market, we looked to the experts. We wanted to find some lesser-known natural brands as well as some famous brands that also have similar missions.
In addition to expert reviews, we looked at customer reviews -- because ultimately, customer experience tells a good story.
The Best Makeup Brands
Natural or not, the best makeup brands sell high-quality makeup at a reasonable price.
Notice we said reasonable, not cheap. Sometimes, you get what you pay for, and you don't want to put cheaply made makeup on your face.
Some makeup brands are worth the splurge. But does that make those brands the best?
- A perfect soothing balm for ultimate hydration and recovery that quickly repairs and restores lips.
- A must have for on-the-go lip care, Agave Lip Balm is the perfect travel essential. Agave Lip Balm is a nourishing...
- Suggested Usage: Use Agave Lip Balm as a part of your daytime ritual. -Follow up with the Agave Sugar Scrub and Agave...
At Bite Beauty, their mission is to create quality makeup products that you *could* put in your mouth. Of course, you shouldn't eat makeup. But we've all probably had a taste of lipstick or lip balm.
Bite Beauty sells a variety of lip products from lipsticks to lip glosses to lip masks.
Their lipsticks cost $ to $, and you can choose from 39 shades. On the Bite Beauty site, the average customer rating is roughly 4.8 out of 5 stars.
The Agave lip balm costs $ to $, and its average customer rating is 4.3 out of 5 stars on Amazon.
- GORGEOUSLY PREPPED - Fight creasing and the afternoon meltdown with our antioxidant-infused primer packed with...
- MOTHER NATURE'S ANTI AGERS - Infused with protective resveratrol, healthy vitamin E, and intensely hydrating aloe, this...
- ALL DAY STAY - Nourishing lotion-serum formula designed to hydrate and restore skin while it boosts the staying power of...
The company 100% Pure makes products that use 100 percent natural ingredients, just as their name suggests. They also hope to educate others on why it's important to use all natural makeup products. 100% Pure makes a variety of products, and they use fruit to add pigment to their makeup.
They make primer, foundation, bronzer, eye shadow, mascara, and more. 100% Pure is easily one of the best makeup brands for anyone who wants to get rid of chemical-ridden makeup.
You can buy their makeup for $ to $ for a product or set. The average customer review tops 4 out of 5 stars for most of the products on the 100% Pure website.
They also sell some products on Amazon, and you can buy a primer for $ to $. Amazon customers give it an average rating of 4 out of 5 stars.
- A lightweight foundation and concealer for the under-eye area and face. Provides even coverage for flawless looking skin...
- This concealer is formulated to reveal and enhance healthier looking skin, not just cover it up. Use it as a foundation...
- Completely lightweight and hydrating to the skin, the "un" cover-up will reveal more youthful and radiant skin while...
RMS Beauty sells natural makeup products that use ingredients specifically designed to work with your skin, not against it. They sell tons of products including face powders and bronzers, lipsticks, and eye shadows.
On their website, their natural makeup costs $ to $ depending on the product and whether it's individual or part of a set. Many of their products have average customer ratings at 4.5 to 5 out of 5 stars.
If you prefer to shop on Amazon, you can find their products there, too. As an example, the RMS Beauty Concealer and Foundation costs $ to $, and Amazon customers give it an average rating of 4.4 out of 5 stars.
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At ILIA Beauty, they create makeup products that also work as skin care products. They believe that the right combination of natural and synthetic ingredients work to create excellent makeup.
ILIA Beauty sells makeup for your face, lips, and eyes, and their products cost anywhere from $ to $. Customer reviews on the ILIA Beauty website vary, but many of their products have average ratings above 4 out of 5 stars.
One of their well-rated products, the ILIA Beauty Tinted Lip Conditioner costs $ to $, and its average rating is 4.7 out of 5 stars.
- FOUNDATION FOR SMOOTH SKIN: Achieve that flawless skin “no-makeup” look. This weightless pressed powder foundation...
- HELPS CONTROL SHINE: This pressed powder vegan foundation combines the hydrating skin care benefits of organic squalane...
- LIGHT-TO-MEDIUM COVERAGE: This Bio Powder Foundation delivers light-to-medium coverage.
W3LL PEOPLE is yet another natural makeup brand. They use natural, non-toxic ingredients to give your skin a natural look. Their formulas include essential oils that hydrate your skin, and you don't have to worry about harmful chemicals.
The W3LL PEOPLE makeup line includes products for your face, cheeks, eyes, and lips. The cost of their products vary from $ to $, and many of the products have average customer ratings at or above 4 out of 5 stars.
You can also buy W3LL PEOPLE makeup in other places, including their Foundation Pressed Powder. The powder costs $ t $, and it has an average customer rating of 4.8 out of 5 stars.
While all natural makeup is amazing, we had to throw in a couple of conventional makeup brands, like MAC Cosmetics. MAC may not use all-natural ingredients, but they're a famous name in the makeup world. At MAC, they focus on the artistry behind makeup, and they aim to create products for everyone.
Some of MAC's best selling products include products for your face, lips, and eyes, and they cost $ to $. Most of their products have average ratings at or above 4 out of 5 stars.
The MAC Pro Longwear Paint Pot costs $ to $, and Amazon customers give it an average rating of 4.3 out of 5 stars.
- Sculpt, shade, define and brighten with this 4 shade powder.
- Customizable to match your skin tone and infused with vitamin E to give you a gorgeous, nourished complexion all day.
- Use a sculpting brush for a bronzing shade to the sides of the nose, hollows of cheeks, and jawline, then use a pointed...
At e.l.f. Cosmetics, they want to make high-quality makeup affordable and available to everyone. They keep innovating, and they get ideas from customer feedback and reviews. You can find e.l.f. Cosmetics at high-end stores like Ulta and your local CVS.
The company makes products for your face, lips, and eyes, and they also make a variety of brushes. Excluding their skincare sets, bestselling e.l.f. products cost $ to $.
You can also buy makeup from e.l.f. Cosmetics elsewhere. The Must Have Essentials Kit costs $ to $, and the average customer rating is 4.7 out of 5 stars.
Beauty Doesn't Have To Be Pain
We all know the saying "beauty is pain," but it doesn't have to be that way. The best makeup brands know how to create stunning products that won't irritate your skin or your wallet.
All of the brands on our list have amazing products, and they all represent some of the best makeup brands on the market. One of the best things about makeup is that you don't have to use products from a single makeup brand.
If you like the natural foundation from W3LL PEOPLE, you can use it. You can then choose a lipstick from Bite Beauty and get some makeup brushes from e.l.f. Cosmetics.
Makeup doesn't have to be overwhelming or complicated. Sure, there are tons of choices, but the best makeup brands have options, so you don't have to feel trapped by one type of look.
Tell us about your favorite makeup brands in the comments!