It can be challenging to find the best cosmetics, not to mention those that fit your ethical boundaries. That is especially true when searching for the best cruelty-free mascara.
Mascara is the one cosmetic that can transform you into a diva with just the simple flick of a wand. But how can you be sure that it isn’t tested on our furry friends?
While it does involve some research, it’s not as difficult as you would think. We were pleasantly surprised to find quite a few top brands that refrain from testing their products on animals.
So, what are the benefits of cruelty-free mascara?
The Benefits of the Best Cruelty-Free Mascara
Our skin absorbs everything we feed it, so it’s essential to be aware of what we use. Cruelty-free cosmetics are healthier than most mainstream brands full of possibly harmful, harsh, or toxic chemicals. When you choose products not tested on animals, you’re also avoiding the wrong chemicals.
Companies that don’t want to harm animals want to avoid hurting you as well.
Animals used in experiments are not only kept in small cages and poor conditions, but they’re also subjected to acts that are beyond humane. With so many safe and natural alternatives available, there’s no excuse for it.
While some companies would argue that animal testing is necessary, most have joined the fight against it. To qualify as cruelty-free, a product cannot allow, conduct, commission, or pay for tests performed on animals.
The Best Cruelty-Free Mascara for Animal Lovers
The companies that don’t test on animals are usually vegan, which means they also don’t include any animal ingredients. However, a product can still be considered cruelty free without being vegan, and the same goes for the opposite.
The best way to avoid animal testing and ingredients in your cosmetics is knowing what labels to look for. But, we’ve composed a collection of the best cruelty-free mascara products that’ll help you achieve luscious lashes without the harm.
Each product we’ve listed below has been checked on PETA to ensure that the company is 100% certified cruelty-free.
Too Faced Better Than Sex Mascara
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Too Faced made animal awareness a priority since the start, boasting a catalog of vegan and cruelty-free products. The company is now a branch of Estee Lauder which isn’t a cruelty-free corporation. However, Estee Lauder doesn’t condone animal testing.
One of the company’s most popular products is the Too Faced Better Than Sex Mascara line. Whether or not the mascara is as impressive as the title claims, many say it’s one of the best-selling mascaras in the world.
The mascara features natural ingredients like collagen and Acacia Senegal tree extract to nourish, thicken, and curl lashes.
This mascara keeps all its promises by providing an intense, deep black as well as curl, separation, and volume. It makes your lashes extremely full, long, and gives off a false-eyelash-like effect.
The shape of the wand isn’t a standard applicator either. The hourglass shape was intended to mimic Marilyn Monroe’s curves and designed to apply your mascara more effectively. The unique shape also prevents clumping and the waste of excess product.
It’s a very durable mascara, providing excellent smudge-proof wear that lasts all day. Not only that, but the dry formula builds well and allows you to coat all your lashes without effort.
Though most consumers love the product initially, some have had problems with the mascara slipping off or smudging. If this occurs, we recommend also trying the Better Than Sex Waterproof Mascara version. Both are considered as the best cruelty-free mascara products on the market.
If you want your lashes to look insanely long, thick, curly, and voluminous, then this mascara is for you. As with most cosmetics, opinions vary. However, most customers have nothing but praise, awarding it an outstanding 4.4 out of 5 stars on Influenster.
Tarte lights, camera, lashes™ 4-in-1
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Tarte prides itself on being eco-friendly and cruelty-free, as well as using only natural, hypoallergenic ingredients in its products. Although, it’s also good to note that Tarte’s parent company Kose, shares none of these qualities.
Tarte lights, camera, lashes™ mascara comes in a leather-like purple snakeskin printed sleeve that fits the brand’s Amazon theme.
The applicator is long and thin and quite traditional. It has no unique curves or spikes, but that doesn’t stop it from holding a curl that lasts all day.
This mascara gets a plus for those who worry about wasting their makeup. The brush is designed to avoid excess product and won’t clump your lashes while still maintaining length and great volume. This also makes it one of the best cruelty-free mascara choices for layering.
Even though the mascara isn’t waterproof, Tarte also offers it in a waterproof version called lights, camera, splashes.
And last but not least, lights, camera, lashes has excellent staying power. If you haven’t already, we recommend to pick up this mascara and give it a try.
Pacifica Dream Big mascara
Famous for its use of ingredients such as vitamin B, coconut, and kelp, this mascara stays true to what it claims.
The very first thing you’ll notice when you look at it is the packaging. There are actually unicorns prancing on rainbows! So that means it must be amazing, right?
Other than unicorns, this mascara offers another magical feature which you’ll find within the applicator. Unlike most mascaras, it comes with a twistable rubber wand allowing you to choose from two different settings.
Each wand setting gives you the control to customize your overall look. You can apply a single coat to lengthen, a single layer to volumize, or use both to achieve deeper pigment.
Not only that but If you typically have a problem with your mascara running or flaking, we recommend giving this one a try. As Pacifica claims, it stays in place all day, without any annoying flakes.
e.l.f. Mineral Infused Mascara
Widely known for its readily available and affordable cruelty-free products, e.l.f. doesn’t fall short with its Mineral Infused Mascara.
Just as the name suggests, this mascara is enriched with the beneficial effects of all-natural minerals. It contains vegan ingredients such as organic mineral wax infused with Kaolin and Zinc Oxide to create full, healthy-looking lashes.
This mascara does it all. It lengthens, thickens, doesn’t smudge or flake, and brings more definition to your eyes.
Where most mascara wands are usually stiff, e.l.f. has done something different in making this wand very flexible. The added flexibility of the silicone applicator allows you to reach and coat each lash with improved accuracy.
The brush is also of a decent size and made in such a way that it doesn’t pick up any excess product, which helps in achieving a wasteless, clump-free application.
Although the formula is slightly on the wet side, it dries quickly and works exceptionally well with layering. If you’re looking for an affordable best cruelty-free mascara that gives excellent length, you’ll enjoy this one.
100% Pure Fruit Pigmented Ultra Lengthening Mascara
The 100% Pure cosmetic company is strict in its commitment to promote the use of clean and healthy products. It stays true to its name of being pure with the use of fruit, vegetable, tea, and other plant pigments.
The 100% Pure Fruit Pigmented Ultra Lengthening Mascara is not vegan-friendly as it contains beeswax, but it is cruelty-free and isn’t tested on animals.
Unlike other mascara, the fruit extracts give off a pleasant smell, and that’s not something you usually say about makeup.
This best cruelty-free mascara also comes in four different shades of blackberry, dark chocolate, blueberry, and black tea. However, there are a couple of slight differences between the available variants that you should be aware of.
Each formula stays loyal to its all-natural ingredients, but blackberry is not as purple as it claims. When compared to the deep black of black tea, blackberry is closer to that of a soft black. Blueberry is blue where dark chocolate comes out as a dark brown that smells like chocolate!
No matter the color, it holds up, performs, and shapes your lashes for long-lasting wear without flaking or smudging.
Stay Healthy, Beautiful, and Eco-Aware with the Best Cruelty-Free Mascara
As conscious consumers, we need to be mindful of the products we use. Chemicals applied to your lashes can spread to the surrounding skin and may even eventually leach into your bloodstream.
Subjecting yourself to harmful chemical ingredients is unnecessary, and it’s equally as true for animals.
So when buying your mascara, please take a moment and consider our furry friends. Not only will it help the fight against animal testing, but it’s also a much healthier choice for you.
We hope we’ve helped you find the best cruelty-free mascara that makes you look beautiful and satisfies your ethical needs. Be sure to share and let us know what you think in the comments section below!